An Industry on a Crossroad


There is no question that various World and Area Micro as effectively as Macro Environmental elements, enterprise ailments and situations are at present at perform forcing the South African Automotive Industry to begin to explore and reexamine its Long run inside of the International Automotive Sector. Foremost Automotive Primary Products Manufacturers (OEM’s) in the South Africa (Nissan Group of Africa, BMW SA, Toyota SA, Volkswagen SA, Mercedes Benz SA and so on) have no selection but will have to commence to very carefully reexamine their strategic alternatives amidst a increasing domestic gas value as properly as the inevitable global actuality of Electric powered Motor vehicles, Electrical Buses and Electric powered Trucks.

These have develop into outstanding driving forces of modify which the business will have no option but to confront and react to in the medium to very long term.

By 2030 approximately 90% of global automotive output and gross sales will be attributed to Electric Driven Cars, Buses and Vehicles.

In the same way worldwide Multi Nationwide Vitality Companies like Shell, BP, Chevron and so on are slowly but surely exiting their Fossil Gas businesses by transforming their small business designs to become completely fledged Electrification and Auto Charging enterprises in the Electrical Motor vehicles/vehicles/Buses Source Worth Chain in the Potential.

If the substantially talked about and feared significant gasoline value scenario (e.g. R40/litre for petrol) in South Africa is something to go by, it is should provide as an early precursor and an omen that Fossil gasoline will no for a longer period be the energy of the long term globally.

The fact that 2 major refineries in South Africa (Engen and Sapref) have all stopped community gasoline refining operations in favour of importing, is a solid indication that diesel and petrol in South Africa are not going to get any more cost-effective heading forward.

The South African automotive OEM marketplace has no selection but to decide on between 2 Strategic Possibilities:

1. Carry on to manufacture inner combustion engines (ICE) and come to be obsolete in the lengthy expression

2. Transform and change their producing plants to generate Electrical Motor vehicles/Trucks and Buses for the domestic and export markets (United states of america, Europe, Japan etc) and turn into globally competitive in the medium to extensive expression

What the South African authorities must be doing is to be supplying marketplace aid to all  Automotive OEM’s inside of the Sector to get them to manufacture Electric powered Vehicles, Electrical Buses and Trucks in the medium to quick time period (by 2025 at least). The main world wide nations (United states, Japan , Europe etcetera) have all supplied attractive subsidies and investment decision incentives to get their domestic automotive OEM’s and in so doing they  converted their automotive producing amenities toward producing and assembling Electric Autos, Electric Trucks and Buses.

The top world wide automotive OEM’s (Ford, GM, Toyota, Daimler Benz, BMW, Volkswagen etcetera) will all be 100% developing and distributing Electric powered Autos and Electric Buses and Vans by 2025 to 2030 and will start off to section out the inside combustion engine (ICE) as early as 2024.

Major South African Electrical power businesses are now totally importing diesel and petrol for our domestic market. They need to have realized that incurring enormous Money Expenditure to improve Fossil Fuel refinery small business operations below turbulent and adverse prevailing macro and micro environmental ailments where by there is detrimental marketplace progress potential clients (in the medium to very long-term) is not a wise Organization Determination – this is likely what went as a result of the minds of the determination makers at Sapref and Engen refineries in South Africa when they a short while ago closed area refining of gasoline.

Right after all Global multinational firms like Chevron, Shell and BP are all transforming their company designs by exiting fossil fuel firms and to transfer to staying thoroughly fledged electrification power organizations in the medium to very long phrase.

The South African automotive providers are also on a cross road for the reason that by 2025 to 2030 they will develop into out of date if they do not quickly start out to generate Electrical Motor vehicles (EV’s) for their Export Markets (United states, Japan, Europe and so forth) – their interior combustion motor run automobiles will no more time be approved (from 2025 onwards) in these marketplaces.

It is well worth noting that Uganda and Kenya in East Africa have presently resumed with the assembling and manufacturing of Electrical Buses for their respective domestic markets. In West Africa, Nigeria and Ghana have been thriving in location up automotive production services for their respective domestic markets which will at some point source automobiles through the area. Automotive OEM’s foremost this production expedition in West Africa are: Nissan and Peugeot (in Nigeria), Volkswagen and Nissan (in Ghana).  

It simply cannot be dominated out that these West African automotive manufacturing amenities might in the Long run (medium to lengthy-term) completely transform by themselves into being sourcing services for Electric Cars, Electric Trucks and Electrical Buses for specific Export Marketplaces this kind of as Usa, Japan Europe etcetera.

The concept is this, supplied the raising automotive producing things to do elsewhere in Africa (Egypt, Nigeria, Ghana, Kenya and Uganda) South Africa can no more time pay for to see itself as the only ideal and most popular automotive expenditure place of the long term inside of the African continent.

Hence the quick alternative for South Africa is to operate on a very long expression prepare, to initiate an automotive industrial coverage which supply interesting subsidies and incentives to the South African Automotive Field to be stimulated to resume production of Electric powered Vehicles, Electrical Vans and Buses. Collaborative initiatives are also necessary among government and the Strength Providers to spend in Electric powered Autos, Electric Trucks and Electrical Buses mass charging infrastructure throughout all major centers and hubs during all provinces in South Africa.

Supplied South Africa’s electric power worries, this will call for synergic and innovative Personal Community Partnerships (PPP) initiatives in between different automotive OEM’s and the South African government’s Section of Trade and Field. Although these entities might have labored jointly in the past in coming up with past automotive linked trade procedures, they might now be necessary to perform intently additional than just before to get ready South Africa Automotive Sector to take a huge leap of religion into the future.

It is now obvious that Fossil Gas will not be the power of the upcoming. For worldwide and South African dependent fleet house owners, Electric powered Vehicles and Buses make perception from an running price and Capex position of view – it is more cost-effective to function Electrical Trucks and buses in comparison to their Diesel counterparts.

Similarly for retail shoppers, Electrical Cars (EV’s) will give extensive phrase expense of ownership cost savings amidst the current substantial diesel and petrol expenses linked with the Interior Combustion Motor (ICE) vehicles.

Short article Composed by:

Des H Rikhotso,

Automotive Profits & Internet marketing Qualified

Get in touch with Selection: +27 76 538 7905, E-mail: [email protected]

Rikhotso is an Automotive Income and Internet marketing Qualified with more than 20 Years’ Working experience inside the Southern and Sub Saharan African Automotive Business and Industry Landscapes received at leading Automotive First Products Manufacturers (OEM’s) – BMW Group SA, Peugeot Motors SA, Volkswagen Team SA, Lexus/Toyota SA, Nissan Group of Africa and G.U.D Holdings.

 He writes this write-up in his individual potential. He is now serving in the following Positions and Portfolios:

Taking care of Director of  The HDR Team of Businesses, Consulting Educational Lecturer at Mancosa (Durban Campus), Founding Director of Va Nkuna MotorCity Retail Holdings (Pty) Ltd and Independent Trustee at Mafarana Local community Progress Trust (MCDT).




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