Hyundai kicked off the global introduction of its new all-electric powered Ioniq 6 by differentiating not just the style of the new sedan, but also the focus on its aiming for with the new EV — young experts on the lookout for a luxury really feel, with no a luxurious selling price.
It also made available up a several new details about the sedan — not pricing, however — revealing the simple fact that it will arrive in the U.S. in the initial quarter of 2023. Output will be in South Korea, beginning in the third quarter of this year, with deliveries commencing in Asia and Europe early in the fourth quarter.
Not only is the exterior layout drastically different from its predecessor, the Ioniq 5, the marketing and advertising efforts behind the new product will get a special technique as properly. Hyundai’s developed the Ioniq 6 Digital Studio.
It residences extended reality content that supplies an “immersive experience for people to encounter (Ioniq) items in a digital fact area,” claimed Thomas Schemera, govt vice president, World-wide CMO and head of CX Division, Hyundai.
Possible consumers can obtain the studio employing pcs, laptops, or sensible phones. Consumers will be supplied the prospect take part in on the internet challenges, which includes races and other on-line driving gatherings. The Ioniq 6 will be readily available in major Metaverse platforms like Roblox and Beto.
Moreover, it will present a selection of NFTs, which will be released July 14, following the digital premiere of the car or truck. There will be curated on the internet and offline activities for NFT holders the company’s dubbed Ioniq Citizenship.