Most Shopped Vehicle Brands in Q1 2022

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Kelley Blue Ebook is sharing its hottest Brand name Enjoy report.  The yearly record recognizes the automakers that auto shoppers get the most enthusiastic about. This 12 months, two manufacturers return to their top places as the most-shopped vehicle brand names in their segments: BMW and Toyota.

KBB’s researchers say the examine also signifies that substantial gas prices led to additional curiosity in common sedans and hybrids – which probably benefited hybrid-pioneer Toyota.  (Speaking of which, Toyota just announced this week it truly is including 4 new hybrid grades to its Corolla lineup for 2023.)

Other findings in the Q1 2022 Kelley Blue Ebook Brand name Observe report: BMW and Mercedes standout in their luxurious group, and Tesla drops in thought despite powerful to start with quarter product sales. 


When it arrives to electrical automobiles, Ford, Tesla and Toyota are the strongest brands among EV purchasers. Also notable, KBB suggests the Silverado surpassed the Ford F-150 as the most-shopped pickup truck in the quarterly survey, for the 1st time.

Additional particulars in Kelley Book’s press release shared down below:

ATLANTA, Could 24, 2022 /PRNewswire/ –BMW and Toyota returned to their long-held spots as America’s most-shopped car models in their respective segments, right after remaining upended late past year, in accordance to the Q1 2022 Kelley Blue Guide Model Watch experiences.

Toyota regained the leading location as the most-shopped non-luxurious manufacturer, a place it experienced held for four years until Ford’s quick profession as No. 1 in the last quarter of 2021. Similarly, BMW retook its spot as the most-shopped luxury model in the initial quarter of 2022, a posture it occupied for a few yrs right until the conclusion of 2021 when Lexus nosed past and into the major spot.

Kelley Blue Book Brand name Look at is a client perception study that also weaves in browsing conduct to figure out how car or truck models and models stack up with section opponents when it will come to buyer purchasing. Kelley Blue Ebook generates separate Model Observe reports for non-luxurious and luxurious brands every quarter. A special glance at electrified auto searching is also involved. The most current Brand Check out work included surveying both of those cellular and desktop users to present an even broader watch of car or truck purchasing the study formerly included outcomes only from desktop users.

“Large fuel selling prices and a couple substantial-profile item launches truly shuffled the get in the Q1 Kelley Blue Reserve Brand name Enjoy,” explained Vanessa Ton, senior research and market place intelligence manager at Cox Automotive. “Shopping for standard sedans, which are frequently more economical and successful than SUVs and vans, jumped up in Q1 right after a long time of declining. Gasoline selling prices obviously influenced procuring conduct.”

High Fuel Charges Affect Shopping Conduct

With fuel price ranges location new documents in March and car affordability worsening, numerous purchasers in Q1 appeared for a lot more economical, additional inexpensive sedans. Of non-luxurious buyers, 37% viewed as autos in the very first quarter, up from 31% in Q4 2021 and the highest amount in a extensive time.

In the ultimate quarter of 2021, no regular vehicles had been among the the leading-10 most-shopped automobiles, but that transformed in the first quarter of this yr when 3 vehicles – Honda Accord and Civic and Toyota Camry – returned to the most-shopped list. Even on the luxury side, gas performance climbed from No. 10 to No. 7 in the elements most crucial to customers.

Substantial fuel charges likely assisted generate desire in electrified automobiles as very well. In Q1, one-in-four consumers regarded as an electrified auto, particularly EVs and hybrids, a development probably to speed up as new designs hit showrooms. The leading 10 most-shopped electrified cars have been break up evenly among hybrids and EVs. Ford, Tesla and Toyota dominated the listing with a few styles every single. The Honda CR-V Hybrid rounded out the prime 10.

However, even with significant gas prices and increasing prices, SUVs remained king of new-automobile buying thought. Of all non-luxurious car consumers, 66% considered an SUV, a degree that has held continual for some time, when 35% shopped pickup vans, the similar as the stop of 2021. In Q1, 5% of car customers thought of minivans, up from 4% at the stop of 2021.

Chevrolet and Dodge Consideration Jumps in Q1

Consideration for the Silverado soared, and, for the 1st time, the Silverado surpassed the Ford F-150 as the most-shopped pickup truck in the quarterly Kelley Blue Guide survey. The Silverado was buoyed by GM’s announcement in January – with a significant-profile Super Bowl ad – of an electric powered model arriving up coming yr, which stimulated procuring fascination and substantial media buzz through the quarter.

Dodge was another winner in the quarter. The brand’s browsing consideration doubled, driven mainly by a noteworthy improve in purchasing for the Durango SUV. The Charger and Challenger muscle mass cars and trucks also saw larger searching thing to consider in the very first quarter.

In the dozen variables most essential to non-luxury buyers, a further Stellantis model – Ram – took the most honors, ranking in 10 of the 12 classes, including Protection, Driving Ease and comfort, and Interior Structure. Honda was second, scoring in 7 of the 12 categories, with leading billing in Affordability and Gasoline Performance. Toyota was third, position in 6 of the 12 classes, together with placing No. 1 in Longevity/Reliability, the single most essential variable to new-auto purchasers. 

BMW Returns as Luxury Brand name Leader

On the luxurious aspect, BMW returned to its long-held location as the most-shopped luxurious brand name in the initial quarter on the energy of its common and iconic 5 Series and 3 Sequence sedans. Lexus, which experienced nosed previous BMW in the ultimate quarter of 2021, fell to 3rd position in the very first quarter of 2022.

The huge shock was the surge by Cadillac to the No. 2 most-shopped luxurious manufacturer. The Basic Motors luxurious manufacturer showed the most significant obtain in browsing activity on the energy of the Escalade SUV, which was the most-shopped luxurious car in the quarter for the very first time.

The other surprise was the tumble in shopping for Tesla, which dropped to the fifth most-shopped luxury model from No. 3 at the stop of very last calendar year. Continue to, even with purchasing and thought down, Tesla managed to put up document U.S. profits in the quarter and get current market share.

Mercedes-Benz took the most honors in factors most essential to luxury car or truck buyers, ranking No. 1 in Driving Comfort, Interior Layout and Prestige/Sophistication. Scoring in 7 of the 12 groups, Mercedes-Benz placed in Safety, Technological innovation, Sturdiness/Reliability and Exterior Styling as very well. Tesla was close at the rear of, scoring in 6 of the 12 categories.

In the final quarter of 2021, Acura overtook Lexus to claim the top place in the most vital variable to customers: Longevity/Trustworthiness. Acura held on to that coveted top rated location in Q1 2022 and scored in Affordability, Track record, Gas Performance, and Interior Structure.

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