The ongoing questions about Volkswagen ideas to establish a pickup truck for the U.S. industry have been answered right now.
The enterprise is reviving and electrifying the Scout manufacturer as an unbiased company to make an all-electric powered truck and SUV for the U.S. with the initial deliveries predicted to arrive in 2026. Officials didn’t say if the new motor vehicles would be created at its Chattanooga, Tennessee plant, which is slated to get started developing the ID.4 later on this, or if it would create a new facility someplace else.
Even so, officers did mention in late March it would introduce a new all-electric SUV for 2026. Now that VW crammed the SUV hole in its U.S. portfolio and a pickup — or two? — will complete the circle.
“After Volkswagen’s prosperous turnaround in the U.S., we are now having the possibility to even more improve our position in just one of the most sizeable advancement marketplaces for EVs,” mentioned Herbert Diess, CEO Volkswagen AG. “Electrification offers a historic prospect to enter the very eye-catching pickup and R-SUV phase as a Team, underscoring our ambition to come to be a appropriate player in the U.S. marketplace.”
What is coming?
In accordance to the automaker, the new pickup and R-SUV — rugged SUV as VW describes it — will be developed, engineered and constructed in the U.S. for American customers. Nevertheless, officers didn’t explain what that suggests or seems to be like, while a couple of renderings were being launched to give some insight as to what’s coming.
To achieve this, the business is bringing again the Scout brand name, which was made by Global Harvester. The business, primarily an agricultural machine outfit building tractors and hefty-obligation trucks, began developing the Scout in 1960.
It became popular immediately, arriving on the scene in time to contend with the Jeep CJ, Ford Bronco and other folks. Having said that, its run came to an end in 1980 when Global Harvester shut it down. Having said that, its resurgence follows the trend of some of its contemporaries, most notably the Ford Bronco, which returned to the sector final year.
Volkswagen is borrowing from the playbook of some of its upcoming opponents, like GMC and Rivian, which both equally present totally electric powered pickups and SUVs aimed at individuals with lively outdoor existence. No pricing was introduced, but the Wall Avenue Journal reported VW expects to provide 250,000 of the automobiles every year once up to comprehensive velocity.
Volkswagen’s been participating in with the thought of developing a pickup for the U.S. marketplace in earnest for the previous many several years. Reportedly one particular of the good reasons for its partnership with Ford was to make it easier to obtain that aim.
VW’s U.S. chief Scott Keogh said just a couple of months back he observed an option for VW to provide an electrical pickup in the U.S. On the other hand, several assumed it would just use one or two of the pickups it generates for Europe and other marketplaces and make it fit U.S. likes and necessities.
Receiving into the pickup sector also indicates probably tapping into the big pounds used on individuals vehicles. Whole-sizing pickups are the top three promoting vehicles in the U.S., thus success in the R-SUV & pickup segments is a vital lever to growing profitability in the U.S. — if VW can strike its targeted market share of 10 per cent, officers observed.
“The organization we will create this yr will be a separate device and manufacturer in just the Volkswagen Team to be managed independently,” explained Arno Antlitz, CFO Volkswagen AG. “This aligns with the new Team steering product — modest units that act agilely and have access to our tech platforms to leverage synergies.”